Project Description

Motoblockchain: Motorcycle Digital Identity Platform

Málaga, Spain
Established in 2018

motoblockchain.net

Teaser of the company

Motoblockchain provides to motorcycle’s owners the infrastructure to create the Motorcycle Digital Identity and to the buyers the possibility to access the history of the motorcycle they want to buy.

Owners can upload the proofs of any investment done in taking care of their motorcycles: invoices, mileage, revisions, tuning, accessories, etc. By accessing this information, the buyers are now willing to pay the right price for the motorcycle, as well as for the modifications, tuning and accessories.

Thanks to the MOBD additional system, the motorcycle can now autonomously upload recorder data into the Digital Identity, while the mechanic can remotely access the motorcycle and warn customers about dangerous failures detected by our system.

Motoblockchain has developed the following blockchain-based prototype in the scope of BlockStart:

MOBD: Motorcycle On Board Diagnostic Connected system

MOBD: Motorcycle On Board Diagnostic connected system

 The MOBD (Moto OBD) is an IOT system connected to the OBD (On Board Diagnostic Port) of the motorcycle.

It is connected directly to the motorcycle OBD and it is able to read information form the OBD, as well as to use internal onboard sensors to register additional data about motorcycle performance and behaviors.

It can provide several functionalities focused on complementing the Digital Identity service provided by the company’s application, but also on improving the safety of the motorcycles and their riders.

1. Motorcycle Autonomous Digital Identity Creation

Once connected to the motorcycle and configured by the user, the MOBD is constantly reading information coming from OBD and form his own IOT sensors. This information is sent to the Motoblockchain server and it can be added to the Blockchain certificates.

Thanks to that, Motoblockchain can improve the range and quality of data saved into the Blockchain Digital Identity: the data choose by the user is now autonomously sent by the motorcycle to the Digital Identity and it is going to complement the data added manually by the user.

2.Remote Failure Detection & Accident Prevention

The MOBD gives to the mechanics the possibility to be always connected to user’s motorcycle remotely.

Mechanics are warned in case of any motorcycle failure, they can first diagnose the failure, and later proactively contact the users to warn them, so preventing accidents and avoiding negative consequences for mankind.

3.GPS Alarm & Remote Tracking for stolen Motorcycles

The MOBD is able to detect bumps, vibrations and movements of the motorcycle with engine turn off.

It can warn the user and it can also offer an on-time follow up of the motorcycle position.

4.[Coming soon: Accident detection and automatic Emergency Call: eCALL]

This functionallity will be available later on.

The MOBD will be able to detect any accident and it will be able to automatically call the emergency number to help the rider in receiving medical support as soon as possible.

The Market

  • B2C: any single Motorcycle user can directly buy the MOBD and use it in conjunction with our Digital Identity service.
  • B2B: At the same time, any company related with motorcycles can take advantage of it by using on their motorcycles or by reselling to their users who owns motorcycles.

Technical development during Prototype stage

During the development of Motoblockchain, the following technical developments have taken place:

  • During Blockstart programme, Motoblockchain was able to develop the first version of the MOBD prototype. It offers the below functionalities in an MVP version:

    1. Motorcycle Autonomous Digital Identity Creation
    2. Remote Failure Detection & Accident Prevention
    3. GPS Alarm & Remote Tracking for stolen Motorcycles
  • The company’s prototype is now ready for the first beta testing phase with the four early adopters that responded to the Blockstart SME Open Call upon Motoblockchain’s advice. They are willing to test the company’s prototype and to use it in combination with the Motorcycle Digital Identity because the MOBD design was done following lean startup methodology and it comes directly form the needs of Motoblockchain’s B2C users (motorcycle owners) and B2B users (mechanics).

    This is only a first step in the development but the company is happy to have reached an MVP that is ready for the beta testing phase with early adopters in only 4 months.

  • The company learned few important lessons during the development phase and took advantage of them by designing the MOBD V2: they are actually working on a more advanced prototype that will be the production version of the MOBD. Theur next step is the MOBD technical testing phase in the Dekra Autonomous vehicle testing circuit and laboratory located in the Technological Park of Malaga.

    Thanks to the Adalucía Open Future acceleration programme, Motoblockchain received a free access to Dekra laboratory that guaranteed them a complete CE testing with the aim to have the product ready for the CE certification in the future. They are now evaluating the possibility to accelerate the MOBD V2 development and do the testing directly with the production version.

    In April 2021,  they plan to end the Blockchain architecture and to integrate it with the MOBD.

  • In May 2021, Motoblockchain plans to develop the front end application for the MOBD configuration (for motorcycle owners) and for the remote failure detection services (for the mechanics). In June, it plans to start the go-to-market with the Digital Identity platform, while in September it will focus on the go-to-market of the first MOBD version.

    They are working with the EU development group to define the eCALL standards: as soon as the document is ready, they will be able to also implement the eCALL fucionality.

  • Motoblockchain’s long term objective is to develop a Big Data architecture, based on AI and ML, with the aim to discover behavior patterns, singularities, trend calculations and to provide useful recommendations to its ­customers.

Business development during Prototype stage

During the development of Motoblockchain, the following business developments have taken place:

  • One very important advantage that Motoblockchain received by participating in the BlockStart programme was the push to enter in contact with possible early adopters in a phase were the product was only an idea. This offered them the possibility to present the company’s vision of the MOBD and to collect important feedback about the functionalities to be prioritized. Thanks to that, the company was able to design a short-term development roadmap and to focus their effort in an MVP that could be ready for the testing in only four months development time.

  • They had the pleasure to work with Diego Markich form Markich Design: an experienced Electronic Engineer who found the Motoblockchain project really interesting and accepted to be in charge of the development of the MOBD. The company took advantage of his extensive experience and dedication to the project.

    In parallel, CEO Simone Brighina was leading the development of the application including the blockchain layer inside the Blockpool programme, with the aim to integrate the MOBD with the Motoblockchain Application and the Blockchain Architecture and make all the information flow into the Motorcycle Digital Identity.

  • Motoblockchain is now ready to test the prototype with four early adopters that cover different types of motorcycle riders’ expertise and that are spread in two different countries: Italy and Spain, the first countries the company wants to tackle with its go to market strategy.

  • The company also received another important gift from Blockstart: they were contacted by another SME (not presented by them to the programme) focused on electric bicycle renting that was attracted by Motoblockchain’s solution. The team analysed their requirements and discovered that a simplified version of they MOBD can be built in order to bring the Digital Identity advantages to this new sector. They are now focusing their efforts in the go to market strategy for the motorcycle sector, but already have in their agenda the possibility to reuse the technology in order to offer a dedicated service to the electric bicycle renting companies.

Pilot stage implementation

Pilots 

In BlockStart, Motoblockchain implemented its “MOBD” product in 4 SME adopters

The MOBD V2 was delivered with dismounted battery and installation instructions. It was correctly mounted including the GPS external antenna. They were able to complete the installation and configuration process. It was left connected on the motorcycle for two days: during that time it recorded valuable information from the IOT sensors.

Results achieved:

  1. Installation process, Bluetooth and WIFI pairing process completed successfully
  2. GPS Routes and motorcycle usage data recorded successfully
  3. Data sent to our server by 4G network
  4. Data was ready to be added to a Blockchain certificate

Feedback retrieved:

  1. Improve internal Battery capacity
  2. Add WIFI network key in the manual
  3. Add manual input option for VIN number (if not automatically detected)

The MOBD V2 was delivered with dismounted battery and installation instructions. It was correctly mounted and connected, it was able to detect some of the required parameters, but not all of them. Our engineer assisted them onsite in order to debug the problem. We agree to repeat the test once the problem will be solved or a new prototype version will be available. We collected valuable feedback about the installation process and possible improvements for the design of the V3 version.

Results achieved:

  1. Installation process and Bluetooth pairing completed successfully
  2. Motorcycle usage data recording was working, but not all data were recorded and sent to our backend server

Feedback retrieved:

  1. add eternal connection for a battery charger
  2. add on-off button in order to leave the battery mounted

The MOBD V2 was delivered with dismounted battery and installation instructions. Test was repeated on two different motorcycles. The MOBD was correctly mounted, but the on-site connection process cannot be completed due to a bug. Our engineer assisted them remotely in order to debug the problem. The MOBD was correctly transmitting data, but the mechanic was unable to receive the SMS due to the problems during on-site pairing process. We agree to repeat the test once the problem will be solved or a new prototype version will be available. We collected valuable feedback about the installation process and possible improvements for the design of the V3 version.

Results achieved:

  1. Product correctly mounted, BLE paring process cannot be completed, no information was sent to the mechanic.
  2. Data was correctly recorded and sent to our backend server.

Feedback retrieved:

  1. Improve installation manual by adding missed information
  2. Add battery charger option
  3. Debug motherboard design needed to solve connection problems

The MOBD V2 was delivered with dismounted battery and installation instructions. It was correctly mounted, but the on-site connection process cannot be completed due to a bug. Our engineer assisted them remotely in order to debug the problem. The MOBD was correctly transmitting data, but the mechanic was unable to receive the SMS due to the problems during on-site pairing process. We agree to repeat the test once the problem will be solved or a new prototype version will be available. We collected valuable feedback about the installation process and possible improvements for the design of the V3 version.

Results achieved:

  1. Product correctly mounted, BLE paring process cannot be completed, no information was sent to the mechanic.
  2. Data was correctly recorded and sent to our backend server.

Feedback retrieved:

  1. Improve BLE connectivity by providing the BLE function inside our proprietary app to avoid configuration issue with 3rd party app
  2. debug motherboard design needed to solve connection problems

SME adopters

Meet the Team

Simone Brighina
Simone BrighinaCEO
Simone is the Co-Founder of the project.
He was able to join his passions for motorcycle and technology with the aim to create the Motoblockchain project by following the Lean Start-up methodology.
He has an extensive curriculum covering Sales, Project Management, Product Management, Trainee positions.
He spent the first part of his career working in the Automotive sector and the last 15 years working for the leaders of the IT sectors.
In order to better lead the development team in Motoblockchain, in 2020 he took the Product Owner and Scrum Master certifications
Manuela Del Romano
Manuela Del RomanoCMM and Co-Founder
Manuela is in charge to lead the marketing campaigns and the social network strategy.
Her experience in the marketing sector, her courses with Google and IAB Spain and her past experience in another self-employed project, gave her a deep knowledge and expertise in the sector.
She is also in charge of the content creation as experienced copywriter who already worked in several blogs related with the automotive sector
Carlos Callejo
Carlos CallejoCTO & Blockchain Leader
Carlos is a Blockchain expert with a proven career working.
in DLT projects covering different sectors and applications: STO, Tokenization, Traceability, DEFI, etc.
He is covering the role of CTO with special focused on the development of the Blockchain Architecture.
He is also CEO at Block Impulse, a Blockchain Development company, and Technical Director in Stocken Capital.
He is the Director of the Applied Blockchain Master at www.campusblockchain.es
He is the writer of: “Cryptocurrency for Dummies”(2020)
Diego Markich
Diego MarkichIOT Developer
Diego is an Electronics and Communications Engineer.
He is responsible for the HW development of our new product that it is designed to transform the motorcycle into an autonomous vehicle able to connect directly with the Blockchain
He is the CEO at Markich Design: a company specialized in technology development of HW IOT & electronic systems with embedded software
Alessandro Buzzi
Alessandro BuzziAWS Specialist
Alessandro is an expert and certified AWS provider who is in charge to migrate our platform to AWS cloud and to configure our hosting based on market needs.
He is CEO at Iabaduu, https://iabaduu.com/,a company focused on: Cloud migration, Web Development, App Development, CRM implementation and customization, Online invoicing, Digital Transformation.
He is also a Project manager focused on web-based application delivery and expert in business process reengineering.

Motoblockchain’s achievements

Media features

For more information, download the company’s portfolio:

Blockstart acceleration programme offers us a huge support in the development of our MOBD solution. We received training focus on improving our Blockchain and market knowledge, we were supported with amazing mentorship sessions, we gained access to people able to share their experience with us and to help us in taking the right decision. We also found really useful to work with strict deadline: it helped us in reaching the goal as stated in our roadmap in time.

The negative side was that we had to found the funds to cover the development by ourselves because no advance payment was done, but this led to a positive final effect: we are now in the position of receiving the EU funding with the MVP already developed and so we can now invest it in additional development or in a marketing campaign for the product lunch.

It was decisively a great positive experience that supported us during these four months, but it also leaves to us an established networking that we will use to improve our product and our market penetration. A big thank you to all the team behind Blockstart Programme!

Simone Brighina, CEO & Co-Founder, Motoblockchain

Total funding received by Motoblockchain S.L. under BlockStart: €20,000 (€1,000 for Ideation Kick-off, €15,000 for Prototype stage and €4,000 for Pilot stage)