Blue Circle is a company that grows and farms specific species of fish – arctic charr – and provides delivery to end consumers and also supermarkets.

As part of their journey on BlockStart’s Acceleration Programme, as an SME adopter, they were looking for new opportunities for collaboration with technology providers of DLT/blockchain solutions that could improve their business. This is the testimonial of their experience in our programme.

In one paragraph, what is Blue Circle?

Blue circle is a company that grows and farms specific species of fish – arctic charr.  We provide delivery to end consumers and also provide our products to supermarkets.

What is Blue Circle passionate about achieving?

We want to be able to provide our products to an increasing number of EU markets. Provide the highest quality fish products to our customers.

Can you tell us why you have decided to apply to BlockStart’s Call for end-user SMEs?

It was a great opportunity to test out new technology solutions which could help us to provide a better product, and especially be useful for the export to new markets.

What major challenges have you faced during the implementation/testing of BlockStart’s blockchain-based solution?

We are delivering our products in Estonia. And the technology that currently is used in devices is not yet rolled out in Estonia. So, there is no option to get real-time data outside borders of Latvia at this moment, but Kedeon is working on it.

What kind of impact do you think the blockchain-based solution you have implemented in the scope of BlockStart may bring to your company?

This product will provide us with useful data that can be used in optimizing our logistic operations and providing this information to buyers and end consumers when we are ready to do it.

Where do you see your company in 5 years?

We are planning to expand our operations and do export to new markets.

Want to know more about the blockchain-based solution adopted by Blue Circle?

Visit Kedeon‘s webpage or watch the video below to learn more about the “last-mile delivery” solution implemented by Blue Circle in the scope of BlokStart’s 1st Acceleration Programme.


Applications for SME adopters are now open until 11 March 2021

The 2nd cut-off of the 2nd Open Call for SME adopters is now open until 11 March at 5pm CET (Brussels Time). If you are an SME operating in the fields of fintech, ICT and retail and willing to implement DLT/blockchain pilot solutions together with DLT/blockchain startups, that have gone through the BlockStart Acceleration Programme, you can still apply for this 2nd cut-off.

Don’t miss this change and benefit from up to €3,000 equity-free grants for participating in the Pilot stage of our 2nd Acceleration Programme.

Read the Guidelines for Application and our FAQ to ensure you know everything there is to know about BlockStart before applying!

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