Zelena Tocka has tested, validated and adopted Datarella‘s blockchain-based solution in the scope of BlockStart:
Why has the company decided to implement the solution: Short Food Supply Chains are traditionally small supply chains lacking knowledge, skills, and resources to implement advanced solutions into their systems. A cooperation under BlockStart project and with a company like Datarella having knowledge, skills, and support measures in place to support the company in digital transformation, was considered the right approach to make sure that the company’s traceability system can be improved in future.
Added value of the solution to the company: The challenges in local food distribution are the following:
- Food fraud prevention in the sense of making sure that the source of products is local
- Lack of transparency through the entire SFSC
- Lack of product/producer information accessible to the customer
- Lack of verifiable digital identity of participants in SFSCs
- Accessibility of food certification information (integrated, ecological, protected geographical identity)
- Lack of knowledge and resources to equip SFSCs with IT systems
To ensure transparency, traceability, and trust of the local food production, blockchain technology presents the natural technology fit in the so-called Short Food Supply Chain.
What has been done during BlockStart’s pilot stage: Initial presentation meetings have focused on presenting the current process in Zelena Točka – starting with the farmers who are producing local food, continuing with logistics/storage operations, and finishing with all sales channels (physical stores, web-stores, gross sales). Focus was also to present current software solutions used and required to be integrated with the blockchain technology in implementation phase. Datarella GmbH solution “Track & Trust” was presented to the company, including different implementation scenarios and future development plans. Finally, actual testing of a showcase prepared by Datarella was executed including several persons taking different roles in the supply chain. The work was done remotely by using video conferencing tool and different mobile devices to simulate the digital identities confirming steps in the supply chain. The company’s impressions after the Pilot testing are quite positive since it has had the chance to work with an actual solution and has identified some important features for its implementation in the future.