Bright Habitat’s pay per use business model with individual accounts was not well received by larger companies looking to have collaborative environment for their blockchain development teams and to be able to more precisely plan the budget for their blockchain projects. In order to solve the challenge, the company upgraded the ChainRider BaaS solution to support registration of companies with multiple team members with different access rights. It has also updated the payment model for registered organizations by providing multiple tiers with monthly plans depending on the amount of resources available for blockchain network hosting, thus allowing solution adapters to properly plan the budget for their blockchain projects. An administrator of the registered organization can invite other users to join the organization on ChainRider, thus sharing the organization’s resources. There are two pricing plans, Academic and Corporate, each offering multiple tears enabling flexibility of resource usage. In general, the tiers are formed based on the amount of resources available for hosting blockchain solutions on ChainRider platform, but each tier also include access to specific set of tools and services available on the platform as well as technical support

Bright Habitat has compiled a business brochure for ChainRider Baas and collected information about 90 companies in Hyperledger Fabric business domain. 66 invitations have been sent on LinkedIn. 35 invitations were accepted, and multiple follow-ups have been performed with them. With 4 of the invitees the company has organized a teleconference call and presented the solution. In addition to LinkedIn campaign, a cold email campaign has been run using the aforementioned business brochure for the initial contact.

Bright Habitat has acquired 2 paying customers during the project and 3 declarations of commitment from SMEs interested in participating in the pilot stage.  It had 9 commercial presentations of ChainRider BaaS service. At the end of the Prototype phase, they plan to hire a sales and marketing associate.

Multiple blockchain networks (10+), mapped to specific use cases were deployed as part of the live demo performed for potential adopters of the ChainRider BaaS solution. Bright Habitat has also published video learning materials accompanying implemented blockchain marketplace templates and included them within the ChainRider knowledge base.

As part of AI-based cryptocurrency trading service, Bright Habitat differentiates two business models (depending on who handles the order execution):

• It provides trading signals and customers handle order execution: This includes signing a Revenue Share Agreement with a 20% performance fee (20% of the generated profit) charged on a quarterly basis.
• Customers set up an account on the desired exchange (currently CoinBase and Bitmex exchanges are supported) and the company execute orders based on its trading signals. Customers decide on the portfolio distribution and share API keys that enable trading with Bright Habitat. The company sets up ML models, bots and start order execution in less than 24 hours. This includes a 2% AUM fee (annualized) and a 20% performance fee is charged on a quarterly basis.

Its trading service requires minimum of 200k USD initial portfolio for period of 6 months. The minimal portfolio is derived from the expected profit margin, the effort and cloud resources required to set up the AI based trading solution for a particular client. The initial portfolio from Bright Habitat’s experience is usually 2 to 5 times larger than the minimum requirement. The performance fee provided above is negotiable for portfolios larger than 1 million USD

As part of Brith Habitat’s business development efforts, the company has compiled a promotional video which has been made publicly available. Next, it has compiled a brochure which has been used for contacting SME adopters and potential clients. The company has collected information about 137 funds and OTC trading desks .99 invitations and 5 InMail messages have been sent on LinkedIn. 30 invitations were accepted, and of those 28 were followed up with a message or email. 26 invitees received the promotional video as part of the follow-up communication. With 6 of the invitees, the company has organized a teleconference call.  In addition to LinkedIn campaign, a cold email campaign has been run. For this campaign, the aforementioned brochure has been used

Bright Habitat has acquired one USA-based customer (cryptocurrency fund) which was not able to sign BlockStart’s declaration of commitment as it is a non-EU based company. It is also in the negotiation phase with a premium cryptocurrency investment fund also from the USA. The company has had 6 teleconference calls during which it presented the solution to its potential clients. The company has attended the online ANNON Summit 2020, the largest online blockchain conference in the CET time zone

As a result of the project, and in line with Bright Habitat’s exploitation strategy, the company has founded a new company VizLore Digital Asset Management DOO, which will primarily be focused on providing B2C solution for AI-based cryptocurrency trading