Trusty is a Direct to Consumer Channel based on Trust and transparency that uses traceability information timestamped on blockchain captured from the agri-food supply-chain. Trusty is composed of a Dashboard, RestAPI and a Customer Engagement page, it permits food producers to tell the quality of products by sharing all the media, automating data entry in the traceability process, building direct customer relationships and acquiring analytics on customers behaviour. All the data inserted are notarized on public/permissioned blockchains.
APIs are based on the GS1 traceability standard and can be used to automate the traceability process.The APIs can be integrated with ERP, CRM, MES or Internet of Things Platforms. Customer Engagement page can be reached through a QR-CODE printed on the product (We have a partnership with Bizerba that enables QR-Code printing during the production process). This page is automatically generated from the information inserted by the producers through API or through the Dashboard. In this way the Customer can access all the information about a product and a single lot.