Notarize product’s information and media contents

Modena and Cremona, Italy
Established in 2018

Teaser of the company

MyLime operates B2B2C in the luxury market, supplying a platform for the registration of product meaningful  information, stored in blockchain. The developed platform collects data and related media contents (audio, video, photo,scanned documents)from the value chain, thanks to the integration of a specific sensor in the product. Data visualization and updating, during the product lifecycle are possible through interfaces for supplier, manufacturer, dealer and app for the product owner.

MyLime has developed the following blockchain-based prototype in the scope of BlockStart:


During the Prototype stage, MyLime developed a new and easier web interface for the company’s users.

All the UI and UX were redefined and there was the creation of different pages in order to reach in an easier way the most important information: tag associated with the product/asset, list of assets, events connected to each asset, owner associated to assets. In each different page mentioned before, the entire workflow was standardized  and made more perceivable.

Technical development during Prototype stage

During the development of MyLime, the following technical developments have taken place:

  • The orchestration part, the core activity of MyLime platform, manages the information flow defined according to the following main objects: assets, tags, owners, events, events confirmations defining who writes and who approves each event type, types and quantity of media contents per each event.

  • The following steps of the product roadmap will involve:

    • app android development
    • app iOS adjustments

Business development during Prototype stage

During the development of MyLime, the following business developments have taken place:

  • Thanks to the many video calls and demos performed during the Prototype stage, MyLime had the opportunity to collect feedbacks regarding the solution and the business model, changing some aspects of the latter.

  • During the Prototype stage MyLime achieved the following KPIs:

    • No. of potential adopters reached out to: 13
    • No. of potential adopters met: 4
    • No. of interesting prospects/leads acquired during Prototype stage: 4
    • No. of pilots committed: 1/2
    • No. of clients committed: 1/2

Meet the Team

Elena Moglia
Elena MogliaCEO, Shareholder
Main background in economics with a focus on luxury products management. Guiding brands towards a communication of innovative concepts and innovative product development to reach the right dose of Cool-ness
Maddalena Nocivelli
Maddalena NocivelliPresident, Shareholder
Deep knowledge of innovative services. Since 2008 president of DAB Group-innovation for global security and CEO of S4Win-digital strategies
Antonio Molinari
Antonio MolinariCTO, Shareholder
Web developer and tech enthusiast, co-owner since 2007 of Incode, company specialized in full stack development
Alfredo Reboa
Alfredo ReboaIndustrial Processes Expert, Shareholder
20 years in the Automotive industry covering top management positions in Fiat Chrysler- latest role as innovative director of Maserati
Luca Bravo
Luca BravoHead of Design, Shareholder
Since 2007 UX designer and front-end web developer, co-owner Incode. Unsplash Ambassador
Allegra Marini
Allegra MariniBlockchain Application Manager
Economics background devoted in discovering how blockchain can be a driver for business model innovation. Experiences in different projects related to technology

MyLime’s achievements

Media features

For more information, download the company’s portfolio:

During the Prototype stage it was very useful to share our technology and business model with external experts in order to assess their validity.

Elena Moglia, CEO, MyLime

Total funding received by MyLime under BlockStart: €16,000 (€1,000 for Ideation Kick-off and €15,000 for Prototype stage)